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Cases · 9 projects

Real products. Real constraints. Real outcomes.

Nine projects, each a story you can skim in 60 seconds: the problem, the call I made, and what changed because of it.

Uniform Teeth — clear-aligner app
Redesign conceptUX/UIMobile app

Uniform Teeth — when the app is your orthodontist

A past client project, revisited: a clear-aligner app redesigned so every screen answers "what now?" and shows who's watching.

Vista Design & Marketing Trends 2025
CampaignLanding pageLocalisation

Vista Trends 2025 — from a community survey to the report

Survey campaign visuals and animation in three languages, then the trends landing built from 99designs designers' answers.

Aromateque
UI/UXResearchE-commerce

Aromateque — a beauty store as premium as the products

Led the UI redesign of a niche perfumery and contributed to real UX discovery (149-person survey, interviews) — premium, and conversion-focused.

VistaPrint × Wix 2024 Small Business Marketing Report
Data StorytellingLanding PageSocial

VistaPrint × Wix 2024 Report — a survey told as one scroll

Report landing, data-viz symbol system and social launch for a co-branded study of 2,000 people.

VistaCreate Colors Hub
Product UI/UXDesign System50+ pages

VistaCreate Colors Hub — colour, turned into a product

Led UX & UI end-to-end — an interactive colour tool (discover → build palettes → make) on a page-template system scaled to 50+ pages, routing users straight into templates.

Helen Marlen — luxury fashion e-commerce
Art DirectionUI/UXE-commerce

Helen Marlen — luxury that finally flows online

Art direction & UI for a 30-year luxury retailer — editorial web platform + native iOS app.

Techiia
IAUI/UXDesign System8 languages

Techiia — an enterprise tech holding, dialed in

IA, prototype and UI for a multi-business tech holding (from a blank brief) — dev-ready, multilingual, and still live almost exactly as designed.

Oberig — jewelry art-object experience
UI DesignArt DirectionAwwwards SOTD

Oberig — a jewelry house you can feel before you touch it

UI & art direction for a fine-jewelry house — a site built as an art-object experience woven from the brand's four elements. Awwwards Site of the Day, still live as designed.

Dragons Lake
ConceptUI/UXDesign System

Dragons Lake — a gaming studio that looks the part

Concept, UX & UI for a AAA game studio — a technological business-card + careers hub built to win over scarce dev talent.