How I work
Fluid on the surface, engineered underneath.
No black box. No "it'll be ready when it's ready." No ghosting. Here's the exact path from kickoff to launch — roughly eight working weeks — the same one I ran at Vista, VistaCreate and Helen Marlen. Based in Kyiv (UTC+2), I overlap 4–6 hours with both EU and US teams, so you're never waiting a day for a reply.
The timeline
Eight weeks. Three phases. Zero friction.
You get the whole map up front, so you can plan around it — the opposite of the freelancer who vanishes for two weeks and comes back with the wrong thing.
Discovery & Strategy
First I make sure we're not building something pretty and pointless.
I run discovery — a competitive benchmark, audience and journey mapping, and, when the project needs it, hands-on user research: surveys, in-depth interviews and support-call analysis (the way I ran it at Aromateque, a 149-person survey). Strategy and IA are set before anyone opens Figma.
Architecture & Design
Then I build a system your team can actually run.
IA and flows into an interactive prototype, then high-fidelity, art-directed UI built as a tokenised design system of reusable components — the layer your team can run and extend, not one-off screens that rot into design debt. Exactly how Vista's growth team started shipping campaign pages in days, skipping the dev queue.
Final Presentation
You leave with dev-ready specs — not a folder of mysteries.
A documented system with dev-ready components and specs (a UI guide + TZ) for the build team, plus the motion, icons and 3D polish that make it feel premium. And I don't stop at handoff — I build too: this very portfolio is designed and shipped by me with AI-assisted code.
Across a project I can run the whole path myself:
Rigor
Every step has a case behind it.
Brief to launch, in the order I run it. Each step points to a case on this site where it actually happened — research at Helen Marlen and Aromateque, flows at Uniform Teeth, build and QA with the Wix team on the 2024 report.
Why it pays off
I design against the costs that actually hurt your bottom line.
Pretty doesn't pay. These are the problems I'm hired to kill:
Pages stuck in the dev queue become a self-serve system your team launches itself — proven at Vista.
Art direction, UX, UI and design systems from one senior person — senior quality without agency overhead.
Generic themes that don't convert become bespoke, premium and on-brand — see Aromateque and the Awwwards-winning Oberig Jewelry.