Senior UI/UX & Web Designer · Art Director — 10+ years · 100+ projects
Anna Polishchuk — Art Director & Lead UI/UX DesignerFluidbyDesign
I turn messy, complex workflows into fluid products people use, buy, and remember — the ease is engineered, by design.
Open to senior UI/UX · Web · Design-System roles — remote, EU/US (UTC+2).
Featured case
Helen Marlen — luxury that finally flows online.
Ukraine’s top luxury retailer had a flagship stuck between a world-class salon and a transactional site. Working inside the product team, I led the art direction and UI — editorial web platform plus a native iOS app, with the sizing and try-on flows that de-risk luxury online.
Featured case
VistaPrint × Wix 2024 Report — a survey told as one scroll.
A co-branded study of 2,000 people turned into a scroll-driven report landing: a symbol system for every chart, motion for desktop and mobile, and the social launch around it.
Featured case
Uniform Teeth — when the app is your orthodontist.
A past client project, revisited: a clear-aligner app where every screen answers "what now?" — weekly photo check-ins, clear payment and consent, and progress you can actually see.
Featured case
Aromateque — a beauty store as premium as the products.
Led the UI redesign of a niche perfumery network and contributed to UX discovery (stakeholder & user interviews) — high-end styling that still moves product off the shelf.
Featured case
Vista Trends 2025 — from a community survey to the report.
Survey campaign visuals and animation across social, site and email in three languages — then the trends landing built from 99designs designers' answers.
What I do
One hire. Every discipline.
Art Direction & Brand
Digital Growth & Web
Deep understanding, proven results
Core expertise
- Luxury Fashion & Retail
- Beauty & Perfumery
- Jewelry & Premium Brands
- E-commerce & DTC
- Gaming & Entertainment
- Healthtech & Fitness
- Lifestyle & Wellness
- SaaS & Product
- Enterprise Platforms
- Marketing & Campaigns
- Creative & Content Tools
- AI & Automation
How I work
A process that flows — by design.
Eight weeks. Three phases. Zero friction.
And AI woven through every phase — I use it to optimize the process itself: faster research synthesis, asset production and iteration, so more hours go to craft.
01
Discovery & Strategy
2 weeks
I start from the brief and stakeholder goals, using AI to gather and synthesize information faster — scanning the competitive landscape and mapping the users, their journeys and what each needs — so the UX strategy and structure are set before anyone opens Figma.
02
Architecture & Design
5 weeks
IA and flows into high-fidelity, art-directed UI — built as a tokenised design system of reusable components your team can actually run and extend.
03
Handoff & Craft
1 week
A documented system with dev-ready components and specs for the build team — plus the polish (icons, 3D, motion) that makes it feel premium.
See the full process